Retail Expansion Opportunity to deepen shelf presence in mass retailers and club channels where Scott & Jon’s already have distribution (Walmart, Target, Publix, Sprouts, BJ’s, Market Basket) by offering co-op marketing, in-store demos, and seasonal promotions to boost velocity in SE markets where new Honey Sesame Salmon Superfood Bowl launched.

Product Velocity Leverage recent launches such as 10-Minute Meals and grain-free Shrimp & Vegetable Stir Fry to position as quick, high-margin options in convenience and health-focused segments; target grocery chains and club stores with quick-turn SKUs and category adjacencies (frozen entrées, single-serve meals, grain-free lines).

Strategic Partnerships Highlight potential co-branding and private-label opportunities with retailers seeking premium frozen seafood entrées; use brand refresh award and MarCom gold recognition as credibility levers to pursue store brand collaborations or exclusive SKUs in regional markets.

Market Growth Capitalize on Maine-origin story and premium seafood positioning to win health and sustainability-conscious consumers; propose sustainability-forward packaging and messaging across retailers expanding into seafood-centric meals and clean-label trends.

Sales Readiness With strong employer branding and growth narrative, equip the sales team with case studies from national retail wins and new product launches, plus data-ready sell sheets showing velocity, case lift, and promotional ROI to accelerate retailer conversations.