Technology focus Technology orientation and IP protection focus suggest opportunities for scalable retainer arrangements around ongoing IP strategy, licensing reviews, and contract diligence for tech clients and MSPs.

Regulatory advisory Active emphasis on understanding and complying with laws and emerging technology regulations indicates potential for compliance program development, privacy, data security, and incident response services for tech-driven clients.

Strategic partnerships Recent collaboration with Focus PlanIT to integrate MSP quoting workflows points to a market for seamless legal-tech integrations, contract automation, and advisory around technology vendor partnerships.

Market positioning Strong technology law credentials with repeated recognition boosts credibility for representing technology companies, startups, and MSPs seeking top-tier IP, litigation, and tech transaction support.

Growth potential Mid-sized firm with 11-50 employees and multi-jurisdiction footprint (America and Canada) presents an opportunity to upsell scalable services, including international IP protection, cross-border licensing, and dispute resolution offerings.