Scranton/Wilkes-Barre RailRiders
Spectator SportsPennsylvania, United States51-200 Employees
We are the Scranton/Wilkes-Barre RailRiders! Official MiLB Triple-A affiliate of the New York Yankees located at PNC Field in the heart of NEPA.
Community Engagement The Scranton/Wilkes-Barre RailRiders actively collaborate with local organizations such as United Way, Kettering Health Network, and community groups through initiatives like fundraisers and community programs, presenting opportunities for sponsorships, experiential marketing, and partnership packages.
Diverse Marketing Platforms Utilizing advanced digital marketing tools like DoubleClick Campaign Manager, Taboola, and social media platforms, the organization is well-positioned to explore targeted advertising, custom content creation, and brand amplification campaigns tailored to sports and local audiences.
Brand Innovation Recent launch of alternate logos, uniforms, and themed spaces such as bourbon-inspired clubs and local soda culture highlights a focus on unique branding experiences, opening avenues for merchandise collaborations, experiential sponsorships, and themed marketing activations.
Event & Content Opportunities Participation in community events like Food Media Day and new initiatives such as FUNdraiser programs indicates a strong focus on fan engagement and community involvement, ideal for promotional activations, onsite brand presence, and social media campaigns.
Growth & Expansion With a revenue range of 50 to 100 million and ongoing initiatives to introduce local flavors and community programs, there are significant opportunities to partner in expanding their event offerings, enhancing brand visibility, and supporting local market growth.
Scranton/Wilkes-Barre RailRiders uses 8 technology products and services including DoubleClick Campaign Manager, Taboola, Infolinks, and more. Explore Scranton/Wilkes-Barre RailRiders's tech stack below.
| Scranton/Wilkes-Barre RailRiders Email Formats | Percentage |
| FLast@swbrailriders.com | 91% |
| First.Last@swbrailriders.com | 5% |
| Last@swbrailriders.com | 4% |
| FLast@milb.com | 67% |
| First@milb.com | 12% |
| First.Last@milb.com | 11% |
| FirstLast@milb.com | 10% |
Spectator SportsPennsylvania, United States51-200 Employees
We are the Scranton/Wilkes-Barre RailRiders! Official MiLB Triple-A affiliate of the New York Yankees located at PNC Field in the heart of NEPA.
Scranton/Wilkes-Barre RailRiders's revenue is estimated to be in the range of $50M$100M
Scranton/Wilkes-Barre RailRiders's revenue is estimated to be in the range of $50M$100M