Niche Audience Target the scrapping and craft community with bespoke kits, monthly clubs, and exclusive events to deepen engagement and drive repeat purchases from a small but passionate customer base.

Boutique Scale Leverage their small team and agile operations to offer personalized, high-touch support and curated product bundles that appeal to enthusiasts seeking unique, curated supplies.

Cross-Sell Opportunities Promote bundled kits, club memberships, and workshop events to increase average order value and convert one-time buyers into recurring subscribers.

Digital Marketing Capitalize on existing Google Ads and Analytics setup to optimize campaigns around hobbyist segments, retargeting cart abandoners, and promoting new monthly clubs.

Strategic Partnerships Explore collaborations with large craft retailers or community groups to boost visibility, co-host events, and drive traffic while maintaining the boutique brand positioning.