Scratch Music Group, Inc. Email Format
MusiciansNew York, United States51-200 Employees
Scratch Music Group, Inc. is a New York-based company focused on DJ performance and education. Founded in 2002 by Rob Principe and the late Jam Master Jay of Run DMC, it operates two distinct brands: Scratch Event DJs, which coordinates brand activations and DJ performances, and Scratch DJ Academy, a global music production and DJ-education network. The academy has locations in New York City, Miami, and Los Angeles, with online offerings, and has taught over 500,000 people to DJ. Scratch Event DJs leverages a network of more than 7,500 DJs to activate environments for a range of clients, from fashion brands to hospitality operators. Its client roster includes Macy's, Saks Fifth Avenue, H&M, Tommy Hilfiger, Hugo Boss, Victoria's Secret, Sephora, Norwegian Cruise Lines, Brooklyn Nets, Google, Samsung, and W Hotels, and the group has completed nearly 125,000 events in over 35 countries. In July 2021, Scratch Music Group announced a partnership with Heschatt.