Insights

Brand Activation Network Scratch operates a large talent network of 7,500+ DJs and has an extensive brand client list including Macy’s, Saks Fifth Avenue, H&M, Tommy Hilfiger, Hugo Boss, Victoria's Secret, Sephora, Norwegian Cruise Lines, Google, Samsung, and W Hotels, presenting a strong cross-sell opportunity for event staffing and experiential marketing services.

Event & Academy Synergy With two operating brands—Scratch Event DJs and Scratch DJ Academy—there is potential to upsell corporate training, certification programs, and branded education experiences to enterprises seeking employee engagement, entertainment, or upskilling in music production and live performance.

Geographic Footprint Having executed nearly 125,000 events in over 35 countries indicates a scalable, multinational service capability that can be leveraged to win global venue contracts, franchising partnerships, or international brand activations.

Digital & Tech Tailwinds Existing tech stack elements such as Optimizely, AWS, Sanity, and Vercel, plus online academy offerings, position Scratch to package data-driven marketing solutions, virtual events, and online learning bundles for corporate clients seeking hybrid or virtual activation experiences.

Financial Opportunity With revenue in the mid-range tens of millions and a solid performance history, Scratch is well-positioned to engage customers looking for scalable event solutions, expand premium service tiers, and pursue longer-term partnerships with enterprise brands seeking reliable event activation and talent networks.

Similar companies to Scratch (Event DJs | DJ Academy)

Scratch (Event DJs | DJ Academy) Tech Stack

Scratch (Event DJs | DJ Academy) uses 8 technology products and services including Optimizely, Amazon Web Services, Sanity, and more. Explore Scratch (Event DJs | DJ Academy)'s tech stack below.

Scratch (Event DJs | DJ Academy)'s Email Address Formats

Scratch (Event DJs | DJ Academy) uses at least 4 email formats:
Scratch (Event DJs | DJ Academy) Email FormatsExamplePercentage
First@scratch.comJohn@scratch.com
72%
FLast@scratch.comJDoe@scratch.com
20%
FirstL@scratch.comJohnD@scratch.com
5%
Last@scratch.comDoe@scratch.com
3%

Frequently Asked Questions

What is Scratch (Event DJs | DJ Academy)'s phone number?

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You can contact Scratch (Event DJs | DJ Academy)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Scratch (Event DJs | DJ Academy)'s official website and social media links?

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Scratch (Event DJs | DJ Academy)'s official website is scratch.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Scratch (Event DJs | DJ Academy) generate?

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As of October 2026, Scratch (Event DJs | DJ Academy)'s annual revenue is estimated to be $50M - $100M.

What is Scratch (Event DJs | DJ Academy)'s SIC code and NAICS code?

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Scratch (Event DJs | DJ Academy)'s SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 71113 - Musical Groups and Artists.

How many employees does Scratch (Event DJs | DJ Academy) have currently?

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As of October 2026, Scratch (Event DJs | DJ Academy) has approximately 170 employees across 6 continents, including North America, Europe and Africa. Key team members include Vice President Client Services: B. K., Director, Events: C. B. and Director Business Development: D. W. Explore Scratch (Event DJs | DJ Academy)'s employee directory with LeadIQ.

What industry does Scratch (Event DJs | DJ Academy) belong to?

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Scratch (Event DJs | DJ Academy) operates in the Musicians industry.

What technology does Scratch (Event DJs | DJ Academy) use?

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Scratch (Event DJs | DJ Academy)'s tech stack includes Optimizely, Amazon Web Services, Sanity, Cloudflare DNS, Mailchimp, Microsoft 365, GSAP and Vercel.

What is Scratch (Event DJs | DJ Academy)'s email format?

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Scratch (Event DJs | DJ Academy)'s email format typically follows the pattern of First@scratch.com. Find more Scratch (Event DJs | DJ Academy) email formats with LeadIQ.

How much funding has Scratch (Event DJs | DJ Academy) raised to date?

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As of October 2026, Scratch (Event DJs | DJ Academy) has raised $8.3M in funding. The last funding round occurred on Apr 25, 2018 for $600K.

When was Scratch (Event DJs | DJ Academy) founded?

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Scratch (Event DJs | DJ Academy) was founded in 2002.
Scratch (Event DJs | DJ Academy) logo

Scratch (Event DJs | DJ Academy)

MusiciansNew York, United States51-200 Employees

Scratch Music Group, Inc. is a New York-based company focused on DJ performance and education. Founded in 2002 by Rob Principe and the late Jam Master Jay of Run DMC, it operates two distinct brands: Scratch Event DJs, which coordinates brand activations and DJ performances, and Scratch DJ Academy, a global music production and DJ-education network. The academy has locations in New York City, Miami, and Los Angeles, with online offerings, and has taught over 500,000 people to DJ. Scratch Event DJs leverages a network of more than 7,500 DJs to activate environments for a range of clients, from fashion brands to hospitality operators. Its client roster includes Macy's, Saks Fifth Avenue, H&M, Tommy Hilfiger, Hugo Boss, Victoria's Secret, Sephora, Norwegian Cruise Lines, Brooklyn Nets, Google, Samsung, and W Hotels, and the group has completed nearly 125,000 events in over 35 countries. In July 2021, Scratch Music Group announced a partnership with Heschatt.

Section iconCompany Overview

Phone number
SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
71113 - Musical Groups and Artists
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $8.3M

    Scratch (Event DJs | DJ Academy) has raised a total of $8.3M of funding over 7 rounds. Their latest funding round was raised on Apr 25, 2018 in the amount of $600K as a Venture Round.

  • $50M - $100M

    Scratch (Event DJs | DJ Academy)'s revenue is estimated to be in the range of $50M - $100M

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