Accessibility Opportunity Scratch specializes in accessibility audits, remediation, and maintenance for WCAG 2.1 AA compliance, addressing a growing regulatory requirement for businesses with over 20 employees. This presents a cross-sell opportunity to offer comprehensive accessibility consulting alongside existing digital marketing and website development services.

Digital Transformation With a people-first methodology and expertise in branding, design, website development, SEO, digital marketing, and paid media, Scratch can position itself as a partner for mid-market firms seeking end-to-end digital transformation and cohesive brand and performance marketing.

Security & Tech Stack Scratch’s reliance on a PHP-MySQL stack and common web technologies suggests opportunities to upsell modern hosting, security hardening, performance optimization, and scalable CMS integrations to improve site reliability and speed for clients with growing digital footprints.

Regulatory Readiness Given the imminent risk of fines for non-compliance in larger workplaces, there is a sales angle to offer ongoing compliance monitoring and periodic remediation services, ensuring clients stay ahead of regulatory changes while improving user experience.

Revenue & Growth Fit With reported revenue in the high seven-figure range and an independent agency profile, Scratch can target similar mid-market companies looking for cost-effective, on-budget delivery of multi-disciplinary marketing and technology services, expanding cross-sell potential into PR, communications, and programmatic paid media.