Digital Accessibility Focus With the upcoming regulatory requirement for companies over 20 employees to ensure website accessibility compliance by December 2023, there is a significant opportunity for Scratch to expand its Accessibility Solutions services to help clients avoid fines and enhance digital inclusivity.

Growing Market Size Operating within the advertising services industry with a revenue range of 100M to 250M and a workforce of up to 200 employees, Scratch is well-positioned to target mid-sized enterprises looking for comprehensive branding, digital marketing, and accessibility solutions to support their digital transformation.

Technology Expertise Scratch's use of a diverse tech stack including MySQL, PHP, and reCAPTCHA indicates strong technical capabilities, which can be leveraged to offer customized digital solutions, web development, and cybersecurity enhancements for prospective clients seeking robust online platforms.

People-First Strategy The company's emphasis on a people-first approach, especially in digital accessibility and inclusive design, aligns well with brands aiming to improve user experience and stay compliant, opening doors for partnerships with organizations prioritizing corporate social responsibility.

Competitive Positioning Positioned alongside companies like Hopscotch and Code.org with similar revenue levels, Scratch can explore competitive differentiators such as specialized accessibility services or integrated digital strategy offerings to capture more market share in the advertising and digital services sector.