SCRM - Lidl International Hub Email Format

Business Consulting and ServicesCatalonia, Spain201-500 Employees

SCRM - Lidl International Hub is a mid-sized professional services firm in the business consulting sector, based in Barcelona, Catalonia. Founded in 2015, it focuses on helping traditional businesses digitize through customers, data, sales strategy, and omnichannel communication, with emphasis on digital strategy, automation, and real-time offer personalization supported by cloud-based data platforms and AI-driven decision-making for consumer and retail markets. 

Three years after its founding, Lidl International acquired the firm to establish an international consumer intelligence and digitisation hub with a base in Barcelona. In this role, the hub has overseen the development of Lidl Plus and its benefits program, as well as the international cloud-based data platform, marketing automation platform, BI capabilities, and an omnichannel payment platform, along with analytics and machine learning capabilities for recommendations and forecasting. It also coordinates an omnichannel strategy to develop business opportunities across the Lidl group’s sales and services platforms.

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