SCUTI Email Format
Technology, Information and MediaFlorida, United States11-50 Employees
SCUTI operates a patented retail media platform integrated into video games, allowing players to purchase real-world products and earn rewards within gameplay. The platform sits unobtrusively in the game lobby, is opt-in, and matches the game's branding, enabling developers to monetize all players without cannibalizing existing in-app purchases. For brands, the platform provides access to a broad gamer audience across mobile, PC, and console, offering full-funnel measurement and in-game inventory through curated marketplaces. Based in West Palm Beach, Florida, SCUTI lists partnerships with more than 60 game publishers and a catalog of over 200 games, with a potential reach into tens of millions of players in its initial rollout. In early 2024, the company announced an expansion of its team to support growth in sales, ecommerce operations, and programmatic capabilities.