Growth through acquisitions SDL has a history of acquiring companies like Dls Inc. and integrating with others such as Lilt, Inc. This presents sales opportunities for offering complementary services to the newly merged entities or tapping into their existing client base.

Advanced technology integration With a tech stack including Chartbeat, Dojo Toolkit, and Microsoft IIS, SDL demonstrates a commitment to cutting-edge technology. Sales professionals can leverage this by proposing advanced tech solutions for clients seeking innovative language and content services.

Expansive customer base SDL works with over 4,500 enterprise customers, including top global brands. This wide-reaching clientele provides sales development representatives with the opportunity to tailor solutions for diverse industry segments and expand SDL's market penetration.

Subscription-based offerings The introduction of subscription-based access to customised Machine Translation through SDL Language Cloud opens up recurring revenue opportunities. Sales teams can focus on promoting this accessible service to attract clients looking for flexible language solutions.

Strategic financial position With revenue in the range of $100M - 1B and recent acquisitions by RWS, SDL demonstrates financial stability and growth potential. This financial strength can be harnessed by sales professionals to build trust with clients and position SDL as a reliable long-term partner.