Insights

Mission-Driven Partnerships Second Story is a mid-sized non-profit focused on youth housing, crisis support, education, and community programs with a recent rebrand to reflect expanded services. This suggests opportunities for partnerships with funders, corporates, or technology providers aligned with youth services, housing stability, and community empowerment.

Tech Stack Alignment Current technology includes QuickBooks, Google Ads, iCIMS, AWS, WordPress, Salesforce, Constant Contact, and Piwik PRO Core. Potential sales angles include nonprofit donor/customer relationship management, fundraising automation, website performance, digital marketing optimization, and cloud hosting or analytics enhancements.

Funding Scale Revenue is estimated between $25M and $50M with a 51-200 employee base, indicating a capable organization with budget for scalable programs, technology upgrades, specialized staffing, and ongoing capacity-building initiatives in housing, counseling, and education services.

Programs Growth A diverse portfolio of programs (teens in crisis, young mothers, homeless youth, community education, family resource centers) signals opportunities for integrated service platforms, data management improvements, and cross-program funding strategies to enhance outcomes and reporting.

Recent Engagements Recent activity includes hosting learning series on youth online gambling and long-standing housing partnerships with HomeAid. This openness to events and collaborations suggests receptivity to sponsorships, co-branded initiatives, or implementation of education technology and housing project solutions.

Similar companies to Second Story

Second Story Tech Stack

Second Story uses 8 technology products and services including QuickBooks, Google Ads, iCIMS, and more. Explore Second Story's tech stack below.

Second Story's Email Address Formats

Second Story uses at least 1 email format:
Second Story Email FormatsExamplePercentage
FLast@second-story.orgJDoe@second-story.org
100%

Frequently Asked Questions

What is Second Story's official website and social media links?

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Second Story's official website is second-story.org and has social profiles on LinkedIn and Crunchbase.

How much revenue does Second Story generate?

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As of October 2026, Second Story's annual revenue is estimated to be $25M - $50M.

What is Second Story's NAICS code?

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Second Story's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Second Story have currently?

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As of October 2026, Second Story has approximately 121 employees across 3 continents, including North America, Europe and Africa. Key team members include Chief Executive Officer: J. D., Human Resources Director: T. M. and Director Of Production: J. D. Explore Second Story's employee directory with LeadIQ.

What industry does Second Story belong to?

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Second Story operates in the Non-profit Organizations industry.

What technology does Second Story use?

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Second Story's tech stack includes QuickBooks, Google Ads, iCIMS, Amazon Web Services, WordPress, Salesforce, Constant Contact and Piwik PRO Core.

What is Second Story's email format?

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Second Story's email format typically follows the pattern of FLast@second-story.org. Find more Second Story email formats with LeadIQ.

When was Second Story founded?

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Second Story was founded in 1972.
Second Story logo

Second Story

Non-profit OrganizationsVirginia, United States51-200 Employees

Second Story is a mid-sized nonprofit based in Dunn Loring, Virginia, that helps local youth and families build lasting self-sufficiency through residential and community-based programs. Founded in 1972 and renamed from Alternative House in early 2017, the organization operates with a mission to create a community where people feel safe, hopeful, empowered, and seen. Its work includes housing, counseling, and supportive services designed to sustain stability for teens facing homelessness or crisis, young mothers, and other youth in underserved neighborhoods.

The organization delivers a range of targeted programs, including services for teens in crisis, a comprehensive pathway for young mothers, support for homeless youth to complete schooling and transition to adulthood, and community initiatives that connect youth to schools, meals, tutoring, and access to technology spaces. It also runs family resource centers providing food, clothing, and connections to financial advising and translation services. In October 2025, HomeAid NCR announced a partnership with Second Story, reflecting ongoing collaboration with housing-focused organizations to support shelter-related work.

Section iconCompany Overview

NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Second Story's revenue is estimated to be in the range of $25M - $50M

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