Strategic Acquisition SecuredTouch was acquired by Ping Identity in November 2022, highlighting its valuable behavioral biometrics and bot detection capabilities. This integration creates an opportunity to collaborate with Ping Identity and other enterprise clients seeking advanced fraud prevention solutions.
Market Expansion With recent funding of over 11.5 million dollars and proven ROI, SecuredTouch is positioned for expansion into larger enterprise markets. Targeting organizations in finance, e-commerce, and digital banking sectors can lead to increased sales of its adaptive fraud detection platform.
Product Innovation The launch of HUMANOBOT and behavioral biometrics solutions demonstrates innovation in combating bots and automated fraud. Businesses facing sophisticated automated threats are prime prospects for SecuredTouch’s solutions to enhance their fraud defense.
Complementary Technology SecuredTouch’s tech stack, including MySQL and integration with social platforms like LinkedIn and Facebook, offers compatibility with existing security and marketing systems. This presents cross-selling opportunities within organizations already leveraging these platforms.
Funding & Growth Potential With revenues estimated between 10 million and 25 million dollars and a focused product offering, SecuredTouch shows strong growth potential. Partnering to expand its customer base in high-risk industries can maximize revenue opportunities.