Market Expansion Opportunities Security Life, now operating under the Ameritas brand, offers dental and vision insurance products nationwide, serving a broad customer base including consumers and employer groups across all 50 states. This extensive reach presents significant opportunities to expand in both individual and group benefits markets by leveraging Ameritas’s large network and established customer relationships.

Technology Adoption for Engagement The company's use of advanced digital tools such as Google Analytics, LiveChat, and Modernizr indicates a focus on online customer engagement and experience. This presents a chance to offer tailored digital marketing or customer service solutions that can help enhance Security Life’s online interactions and attract new clients.

Product Innovation Potential Recent product launches like RetireExpress and GemStar 1000 demonstrate a willingness to innovate within the insurance space—particularly in retirement planning and ancillary benefits. There is an opportunity to introduce complementary products or add-on services that address evolving customer needs in retirement and personal health.

Strategic Growth and Partnerships With a revenue range of $250M to $500M and a history of leadership changes and new executive hires, Security Life is positioned for strategic growth. Partnering with firms providing complementary financial or insurance services could help accelerate diversification and market penetration.

Underserved Employee Benefits Market As part of a larger parent group with a sizable employee base, Security Life could explore opportunities to develop specialized employee benefits packages, including well-being programs or voluntary ancillary products, to deepen relationships with corporate clients and boost sales channels.