SegMetrics Email Format
Advertising ServicesOregon, United States2-10 Employees
SegMetrics, a small advertising services firm, is based in Portland, Oregon. It focuses on deriving attribution insights and analytics that span the entire marketing funnel to inform growth decisions. The company highlights lifetime value as a core metric for optimization, rather than prioritizing initial clicks; in November 2022 it privately released a new analytics engine named Clarity. The platform aims to serve as a cross-platform, unified data source for marketing, tracking visitors across domains, devices, and platform changes throughout the funnel. It helps marketers understand which channels, campaigns, tactics, and offers produce valuable customers and which activities waste resources.