Market Position Select Genetics operates within the dairy industry with a solid revenue base of approximately 25 to 50 million dollars, indicating a stable market presence and potential for expansion through targeted sales of dairy equipment and related products.

Customer Focus As a distributor of MVE Semen Tanks, there is significant opportunity to expand into dairy farms and breeding operations that require high-quality semen storage solutions, emphasizing the potential for dedicated B2B sales efforts.

Technology Integration The company's use of advanced tech stacks including SAP for maintenance and shop pay indicates a focus on operational efficiency and customer convenience, opening avenues for marketing complementary digital services or integrated solutions.

Growth Potential With a relatively small but growing team of 51 to 200 employees and an expanding product portfolio, there is a strategic opportunity to develop complementary products or services in dairy genetics and farm management.

Competitive Landscape Positioned alongside larger players like STgenetics, Select Genetics has the opportunity to differentiate through personalized service, localized support, and innovations in semen tank technology, appealing to smaller or niche dairy operations seeking tailored solutions.