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Food and Beverage ServicesZug, Switzerland1001-5000 Employees

Selecta is a European company with its headquarters in Cham, in the canton of Zug, founded in 1957, that provides managed, self-serve retail services. Its distribution network relies on route-based logistics to supply premium coffee, fresh meals, snacks and beverages through smart fridges, vending machines, coffee systems and micro markets in workplaces and public spaces. The firm serves more than ten million people daily by combining digital solutions with human service to maintain self-serve experiences that are fully operated, restocked, and maintained by its teams. 

Selecta operates across sixteen countries, positioning itself within the food and beverage services industry as a provider of convenient self-serve retail solutions for workplaces and public settings. Sustainability is central to its operations through the EcoJoy approach, emphasizing circular solutions, responsible sourcing, and community impact. The company relies on a sizable workforce and an integrated service model, with dedicated teams responsible for running, restocking, and maintaining its solutions.

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