Rebranding Opportunities Since ServiceMagic rebranded to HomeAdvisor and launched a major TV campaign, there is a strong consumer brand presence and awareness. Sales teams can target residential service providers seeking to align with a well-known platform to expand their service reach.

Market Positioning HomeAdvisor's position within the competitive home services marketplace, alongside companies like Thumbtack and Houzz, suggests opportunities for partnership or cross-promotions with local contractors and service providers looking to grow via established online platforms.

Growth Potential With revenues between $100M and $250M and a sizable employee base, HomeAdvisor demonstrates substantial market traction, indicating potential for upselling additional digital marketing or service management tools to existing partners.

Technology Integration The company's focus on digital and internet services, combined with recent marketing efforts, indicates an openness to integrating new technology solutions that enhance customer engagement, lead generation, or service delivery for local professionals.

Expansion Opportunities Given their broad market reach and ongoing product expansion, there is potential to develop new service offerings or support services that help local contractors and service providers increase visibility and customer acquisition efforts.