Programmatic Advertising Offer premium ad experiences across SELF’s health and wellness audience using the company’s ad tech stack for programmatic, native, and video placements. Provide data-driven measurement and attribution enabled by DFP, Google Analytics, Adobe Experience Cloud, and Treasure Data to demonstrate ROI to advertisers.

Co branded Campaigns Leverage the Learn to Love Running program and Sneaker Awards to create co branded campaigns with running gear, footwear, and activewear brands. Include sponsored editorial series, video content, social activations, and event sponsorships to maximize brand alignment with SELF’s audience.

Asset Licensing Explore asset licensing opportunities for SELF content and media assets, including editorial imagery and wellness resources. The existing collaboration with Self Change Corp demonstrates potential for licensing stock photos and editorial materials to brands, publishers, and education partners.

Data Partnerships Propose data partnerships leveraging Treasure Data and analytics to create audience segments for targeted campaigns, CRM integrations, and measurement services. Ensure privacy and consent controls to maintain brand safety and trust.

Inclusive Wellness Partner with brands focused on inclusive wellness and sustainability by leveraging SELF’s badge system for pregnancy safe, vegan, and Black owned products. Opportunities include product reviews, affiliate revenue, and co created campaigns that authentically reach SELF’s audience.