Niche Retail Selfmade is a growing European craft retailer with 31 stores across 5 countries and a strong online presence in 13 European markets, representing a regional opportunity for expansion collaborations, cross-border e-commerce partnerships, and wholesale accounts.

Creative Audience The brand focuses on makers of all skill levels with high-quality fabrics, yarn, and craft supplies, indicating a customer base engaged in DIY projects who can be targeted with tutorials, bundles, and loyalty programs to boost repeat purchases.

Digital Engagement Active use of advertising and analytics tools (Microsoft Advertising, Klaviyo, Hotjar, Clarity, Piwik PRO, Trustpilot) shows readiness for data-driven marketing, personalized email campaigns, and optimization of online conversions to scale online sales.

Financial Size Current revenue is under $1M, signaling a small-to-mid-market profile with potential for growth partnerships, affiliate programs, and scalable B2B solutions that can be tailored to fit a growing omnichannel strategy.

Expansion Potential With a historic shift from STOFF & STIL to Selfmade and an international footprint, there is opportunity for collaborations around private-label products, exclusive assortments, or supplier programs aligned with sustainability and modern craft trends.