Growing International Presence With 31 stores across five European countries and an extensive online presence in thirteen countries, Selfmade offers multiple touchpoints to reach customers, suggesting opportunities for targeted regional promotions and collaborations.

Diversified Product Range Providing a wide array of high-quality fabrics, yarns, and craft supplies caters to both beginners and experienced crafters, opening avenues to upsell premium products and expand into new craft categories.

Digital Engagement Utilizing advanced analytics and e-commerce tools like Google Analytics and PWA indicates a strong online engagement model, which can be leveraged for personalized marketing and expanding digital sales channels.

Community-Driven Brand Selfmade's focus on empowering makers and fostering a community presents opportunities for loyalty programs, exclusive workshops, and collaborative product launches to enhance customer retention.

Emerging Market Potential Despite current modest revenue levels, the company's extensive geographic reach and online operations position it well to capitalize on the growing global craft and DIY trend, making it a promising target for sales expansion initiatives.