Expanding Market Reach Selfmade has established a strong online presence across 13 European countries and operates 31 retail stores in five countries, indicating significant expansion potential and a broad customer base for targeted marketing and new product offerings.

Creative Community Engagement With a mission to make creativity accessible to all skill levels and a focus on community building, there is an opportunity to develop tailored workshops, exclusive craft kits, and loyalty programs that deepen customer engagement and increase sales.

Digital Marketing Tools Utilizing advanced analytics and tracking tools such as Google Analytics and Microsoft Clarity suggests an emphasis on data-driven marketing, which can be leveraged for personalized promotions, retargeting campaigns, and customer segmentation strategies.

Diverse Product Portfolio Offering high-quality fabrics, yarn, and craft supplies positions Selfmade to cross-sell related products, introduce seasonal bundles, and expand into new categories aligned with craft trends to boost sales volume.

Growth Potential Despite current revenue being under 1 million dollars, the company's international footprint, strong online platform, and focus on community engagement present opportunities for scaled marketing efforts and increased revenue streams through new product lines and collaborations.