Insights

Expanding Market Reach Selfmade has established a strong presence in Europe with 31 stores across five countries and an extensive online platform covering 13 countries, indicating a significant potential for new product launches and regional expansion opportunities.

Creative Community Engagement With a focus on empowering crafters of all skill levels and fostering a vibrant community, there are opportunities to introduce exclusive products, memberships, or workshops that deepen customer loyalty and increase cross-selling.

Omnichannel Presence The integration of physical stores with a robust e-commerce platform using modern tech Stack suggests potential for targeted promotions, personalized marketing, and innovative online-offline experiences that can boost sales.

Technological Adoption Utilization of advanced analytics and tracking tools like Google Analytics and Piwik PRO indicates data-driven insights, which can be leveraged to identify high-demand products, optimize inventory, and tailor marketing strategies for increased conversions.

Growth Opportunities Although current revenue is modest, the company's international footprint, coupled with its mission to make creativity accessible, offers a scalable platform for promotional campaigns, new product lines, and collaborations to accelerate revenue growth.

Similar companies to Selfmade

Creative Craftsmen
$1M

Selfmade Tech Stack

Selfmade uses 8 technology products and services including Microsoft Clarity, Bunny, Shopware, and more. Explore Selfmade's tech stack below.

Microsoft Clarity
Analytics
Bunny
Content Delivery Network
Shopware
E-commerce
PWA
Miscellaneous
PayPal
Payment Processing
X-Content-Type-Options
Web & Portal Technology
Piwik PRO Core
Web Analytics
Google Analytics
Web Analytics

Media & News

Selfmade's Email Address Formats

Selfmade uses at least 2 format(s):

Selfmade Email Formats	Example	Percentage
First@stoffstil.com	John@stoffstil.com	35%
FirstMLast@stoffstil.com	JohnMDoe@stoffstil.com	8%
Last.First@stoffstil.com	Doe.John@stoffstil.com	7%
Last_First@stoffstil.com	Doe_John@stoffstil.com	8%
LastFirst@stoffstil.com	DoeJohn@stoffstil.com	5%
First.Last@stoffstil.com	John.Doe@stoffstil.com	5%
LFirst@stoffstil.com	DJohn@stoffstil.com	5%
Last.F@stoffstil.com	Doe.J@stoffstil.com	5%
FirstL@stoffstil.com	JohnD@stoffstil.com	5%
First.L@stoffstil.com	John.D@stoffstil.com	5%
FiMLast@stoffstil.com	JoMDoe@stoffstil.com	2%
FirstMLas@stoffstil.com	JohnMDoe@stoffstil.com	3%
FirstMiddleLast@stoffstil.com	JohnMichaelDoe@stoffstil.com	2%
L.First@stoffstil.com	D.John@stoffstil.com	3%
First.Middle.Last@stoffstil.com	John.Michael.Doe@stoffstil.com	2%

Frequently Asked Questions

Where is Selfmade's headquarters located?

Selfmade's main headquarters is located at 82 Birk Centerpark Herning, Central Jutland Denmark. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Selfmade's official website and social media links?

Selfmade's official website is selfmade.com and has social profiles on LinkedIn.

What is Selfmade's NAICS code?

Selfmade's NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does Selfmade have currently?

As of February 2026, Selfmade has approximately 409 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Cfo: J. G.Adm. Direktør / Ceo: A. L. S.Indkøber/Controller/Backup: M. E.. Explore Selfmade's employee directory with LeadIQ.

What industry does Selfmade belong to?

Selfmade operates in the Retail Art Supplies industry.

What technology does Selfmade use?

Selfmade's tech stack includes Microsoft ClarityBunnyShopwarePWAPayPalX-Content-Type-OptionsPiwik PRO CoreGoogle Analytics.

What is Selfmade's email format?

Selfmade's email format typically follows the pattern of First@stoffstil.com. Find more Selfmade email formats with LeadIQ.

When was Selfmade founded?

Selfmade was founded in 1980.

Selfmade

Q: What is Selfmade's official website and social media links?

Selfmade's official website is selfmade.com. Selfmade has social profiles on LinkedIn.

Q: How many employees does Selfmade have currently?

Selfmade has approximately 409 employees.

Q: What technology does Selfmade use?

Selfmade's tech stack includes CivicTheme, Cloudflare CDN, React, X-XSS-Protection, Google Tag Manager.

Retail Art SuppliesCentral Jutland, Denmark201-500 Employees

Selfmade® | Empowering Creativity for 40 Years

At Selfmade®, we believe in the power of creativity to inspire, connect, and transform. Formerly known as STOFF & STIL, we've evolved from a small Danish store in 1980 into an international brand with 31 stores across 5 Countries in Europe and an extensive online shop present in 13 European Countries. . We provide high-quality fabrics, yarn, craft supplies, and expert guidance to makers of all skill levels.

Our mission? To make creativity accessible to everyone, whether you’re picking up a needle for the first time or you're a seasoned crafter. We celebrate craftsmanship and modernize traditional techniques, empowering people to create with confidence.

Join the Selfmade® community and bring your creative visions to life. Let’s craft a world of endless possibilities—together.