Expansive footprint Selfmade operates 31 stores across 5 European countries with a robust online presence in 13 European markets, indicating a multi-channel sales opportunity and potential for cross-border promotions, loyalty programs, and centralized wholesale partnerships.

Creative audience The brand targets makers of all skill levels with high-quality fabrics, yarn, and craft supplies, suggesting opportunities for tiered product bundles, workshops, and subscription or membership models to boost repeat purchases.

Brand evolution Transition from STOFF & STIL to Selfmade signals a refreshed brand position that can be leveraged to introduce innovative product lines, limited editions, and collaboration drops to drive customer engagement and rapid sales cycles.

Digital readiness With a presence of tech elements like Cloudflare CDN, Google Analytics, and an active online shop, there is potential to optimize conversion funnels, retargeting campaigns, and personalized recommendations to increase online sales.

Growth potential Revenue is currently in the low million range and headcount is mid-size, indicating room for scalable partnerships, wholesale distribution, and B2B programs with schools, crafting studios, and community groups to expand revenue streams.