selfmade®

Retail Health and Personal Care ProductsNew York, United States51-200 Employees

Selfmade is a New York-based retailer in the health and personal care space that emphasizes the connection between mental wellbeing and physical outcomes. Its product design integrates behavioral concepts with skincare and body care, aiming to support daily routines through intentional practices developed with mental health professionals. The company centers vegan and cruelty-free formulas and avoids ingredients that could disrupt internal balance, positioning its offerings as thoughtful, wellness-driven solutions in a market focused on holistic self-care.
Targeting consumers seeking mental-health-aligned self-care, Selfmade seeks to address how psychological stress and emotional wellbeing influence skin and body function. The business operates within the retail health and personal care sector, highlighting a framework that combines product development with behavioral models to foster routines that support emotional exploration and self-care. Based in New York, the company describes its mission as reimagining self-care for all, reflecting a focus on accessibility and inclusive wellness.

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