Insights

Sustainability Driven Selfmade emphasizes vegan, cruelty-free formulas and avoidance of hormone-disrupting ingredients, signaling a values-driven buyer who may respond to partnerships or wholesale arrangements that reinforce clean, ethical product claims.

Mental Health Alignment Products are designed in collaboration with mental health experts and paired with behavioral concepts, suggesting opportunities to upsell digital experiences, subscriptions, or bundled kits that integrate wellness content with skincare.

Digital & E commerce Heavy reliance on Shopify, AWS, Vercel and analytics tools indicates readiness for direct-to-consumer scale; sales outreach could target channel expansion, D2C partnerships, or white-label opportunities leveraging their tech stack.

Growth Signals Revenue in the mid six-figure to mid seven-figure range and a recent initiative around The True Grit CommonRoom imply an openness to new programs and strategic collaborations that extend beyond core product lines.

Brand & Experience Recent launch of an integrated 21-day digital experience shows appetite for immersive, experiential marketing; opportunities exist in co-branded campaigns, content partnerships, and retailer or clinic placements that enhance credibility and reach.

Similar companies to selfmade®

selfmade® Tech Stack

selfmade® uses 8 technology products and services including Hotjar, HubSpot Analytics, Visual Website Optimizer, and more. Explore selfmade®'s tech stack below.

selfmade®'s Email Address Formats

selfmade® uses at least 2 email formats:
selfmade® Email FormatsExamplePercentage
First@beselfmade.coJohn@beselfmade.co
95%
LF@beselfmade.coDJ@beselfmade.co
5%

Frequently Asked Questions

What is selfmade®'s official website and social media links?

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selfmade®'s official website is beselfmade.co and has social profiles on LinkedIn and Crunchbase.

How much revenue does selfmade® generate?

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As of October 2026, selfmade®'s annual revenue is estimated to be $25M - $50M.

What is selfmade®'s NAICS code?

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selfmade®'s NAICS code is 446 - Health and Personal Care Stores.

How many employees does selfmade® have currently?

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As of October 2026, selfmade® has approximately 190 employees across 4 continents, including Europe, Asia and North America. Key team members include Fractional Ceio: D. G. Explore selfmade®'s employee directory with LeadIQ.

What industry does selfmade® belong to?

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selfmade® operates in the Retail Health and Personal Care Products industry.

What technology does selfmade® use?

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selfmade®'s tech stack includes Hotjar, HubSpot Analytics, Visual Website Optimizer, Amazon Web Services, Shopify, Apple Pay, PayPal and Vercel.

What is selfmade®'s email format?

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selfmade®'s email format typically follows the pattern of First@beselfmade.co. Find more selfmade® email formats with LeadIQ.

How much funding has selfmade® raised to date?

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As of October 2026, selfmade® has raised $1M in funding. The last funding round occurred on Jul 28, 2021 for $1M.

When was selfmade® founded?

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selfmade® was founded in 2020.
selfmade® logo

selfmade®

Retail Health and Personal Care ProductsNew York, United States51-200 Employees

Selfmade is a New York-based retailer in the health and personal care space that emphasizes the connection between mental wellbeing and physical outcomes. Its product design integrates behavioral concepts with skincare and body care, aiming to support daily routines through intentional practices developed with mental health professionals. The company centers vegan and cruelty-free formulas and avoids ingredients that could disrupt internal balance, positioning its offerings as thoughtful, wellness-driven solutions in a market focused on holistic self-care.
Targeting consumers seeking mental-health-aligned self-care, Selfmade seeks to address how psychological stress and emotional wellbeing influence skin and body function. The business operates within the retail health and personal care sector, highlighting a framework that combines product development with behavioral models to foster routines that support emotional exploration and self-care. Based in New York, the company describes its mission as reimagining self-care for all, reflecting a focus on accessibility and inclusive wellness.

Section iconCompany Overview

NAICS Code
446 - Health and Personal Care Stores
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $1M

    selfmade® has raised a total of $1M of funding over 1 rounds. Their latest funding round was raised on Jul 28, 2021 in the amount of $1M as a Pre Seed.

  • $25M - $50M

    selfmade®'s revenue is estimated to be in the range of $25M - $50M

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