Global Market Presence Selle Royal's extensive presence in over 70 countries combined with its reputation as a leading bicycle saddle brand presents significant opportunities for expanding distribution networks and increasing sales channels worldwide.

Innovative Product Lines The company's recent launch of specialized saddles such as eBike-specific and performance ranges demonstrates their focus on innovation, which can be leveraged to upsell to retailers and OEM partners seeking advanced cycling solutions.

Digital Engagement The introduction of a B2B portal facilitates direct orders of marketing and product materials, opening doors for targeted promotional campaigns, bulk sales, and strengthening partnerships with bicycle retailers and manufacturers.

Sustainability Focus Selle Royal's environmentally-conscious product development and emphasis on sustainability align well with eco-minded consumers and retailers, creating an opportunity to position their offerings as premium, eco-friendly options.

Market Trends Alignment Their development of eBike tailored saddles and advanced designs indicates a strategic focus on booming eBike markets, enabling sales teams to target burgeoning segments of urban commuters, leisure cyclists, and off-road enthusiasts.