Acquisition Expansion Sensis recently acquired Sharp & Company, a communications consultancy in the transportation industry, indicating a strategic move towards diversifying services and client base. This acquisition presents an opportunity to cross-sell services and leverage expertise in new market segments.

Executive Leadership Addition With the appointment of Matt Mulligan as the Chief Product and Customer Experience Officer, Sensis is emphasizing its commitment to enhancing customer experience. Leveraging this new leadership, sales teams can pitch solutions tailored to improving customer engagement and satisfaction.

Market Research Product Launch The launch of the Small and Medium Business Outlook & Confidence Survey showcases Sensis' focus on market research and insights. Sales professionals can utilize the results of this survey to understand client needs better, tailor offerings, and position themselves as trusted advisors.

Sales Leadership Transition The promotion of Damon Medley to General Manager reflects a shift in sales leadership at Sensis. Sales development reps can capitalize on this change by aligning sales strategies with the vision set forth by the new leadership, paving the way for innovative sales approaches and strategies.

Industry Benchmarking Opportunity By benchmarking Sensis against similar companies such as Yelp, Hotfrog, Localsearch, and Local, sales development reps can gather competitive intelligence, identify key differentiators, and tailor sales pitches to highlight unique value propositions, potentially gaining a competitive edge in the market.