Established Industry Presence Sentry Select Capital Corp. has a long-standing presence in the Canadian investment management sector since 1997, indicating stability and extensive industry experience that can appeal to institutional and high-net-worth clients seeking reliable partners.

Strong Acquisition Backing Being acquired by CI Financial Corp. for 780 million dollars in 2017 highlights a solid financial foundation and strategic growth, offering sales opportunities for service providers focused on supporting large-scale integrations and corporate partnerships.

Diverse Investment Offerings With a broad range of investment products and solutions delivered through financial advisors and institutional channels, there is a potential to engage with firms offering technology, marketing, or advisory services to enhance their product range.

Mid-Size Customer Base Employing between 51 and 200 staff members and generating revenue between 10 and 25 million dollars, Sentry is positioned as a mid-market player, presenting opportunities for scalable solutions in risk management, analytics, or compliance tailored for growing firms.

Technology and Data Utilization Utilizing tools like Google Analytics, Google Tag Manager, and PHP-based platforms indicates openness to digital engagement and data-driven strategies, opening avenues for sales of digital transformation, analytics, or cybersecurity solutions.