Regional Expansion Sequel Electrical Supply operates as the Gulf States Area division of Border States with a growing footprint across Louisiana, Mississippi, Alabama, and Florida, presenting opportunities to upsell cross-region solutions and leverage Border States' network for broader product availability and support.

Acquisition Fuel Acquired by Border States in 2023, Sequel gains access to enhanced distribution capabilities, larger catalog, and potential joint marketing and sales programs that can be positioned to customers as improved service levels and consolidated procurement options.

Growth Engine With seventeen stores and a revenue range of 100M to 250M, there is momentum for expanding product assortments, private-label opportunities, and value-added services targeted at commercial, industrial, and residential markets.

Market Position Recognized among the top 200 electrical distributors in the U.S. indicates credibility with customers and procurement teams, offering sales teams leverage in competitive bids and RFPs by citing industry recognition and track record.

Tech & Engagement Current tech stack and online presence provide a foundation for digital sales initiatives, including targeted content, e-commerce enablement, and customer touchpoints that can be enhanced to drive lead generation and account-based selling for the Gulf States region.