Hospice scale Serenity Hospice & Home operates within a 201-500 employee range and is part of the Addus family, signaling a sizable network with potential cross-sell opportunities for expanded home care and palliative services.

Growth potential With revenue in the 50M-100M range and a long-standing presence in Oregon, there may be opportunities to upsell broader in-home care services, caregiver support programs, or ancillary palliative offerings to both patients and facilities within and beyond the current market.

Technology footprint Current tech stack includes common analytics and content tools (Google Analytics, Tag Manager, WordPress Multisite) suggesting openness to digital marketing, patient engagement platforms, and telehealth or online referral systems to improve outreach and conversions.

Value partnerships Being part of the Addus family implies established corporate relationships and potential collaboration on integrated care models, training, compliance programs, and bundled services that can be extended to Serenity’s patient base.

Competitive landscape Nearby hospice providers with larger employee counts and higher reported revenues position Serenity to differentiate through enhanced patient support, family counseling services, and 24/7 availability—areas where targeted offerings could drive market share gains.