Insights

Strong Creative Market Affinity has established a loyal user base of over 3 million professionals in the design and creative industries, demonstrating sustained demand for high-quality, responsive, and subscription-free creative tools such as Photo, Designer, and Publisher. This presents opportunities to expand enterprise solutions and premium licensing.

Platform Compatibility With seamless performance across macOS, Windows, and iPadOS, Affinity appeals to a broad segment of professional designers and creative teams seeking versatile and efficient software solutions, suggesting potential upsell opportunities with hardware-integrated workflows or cross-platform services.

Recent Corporate M&A The acquisition of Serif Europe Ltd by Canva indicates a strategic move to leverage combined capabilities in visual communication. This partnership could open avenues for joint product offerings, integrated marketing campaigns, and collaborative solutions targeting professional and amateur creators.

Financial Growth Signals Recent strong financial results in the banking sector with increasing net interest income, share buybacks, and solid loan portfolios suggest resilience. While not directly related to Affinity’s core business, this economic stability indicates potential for increased business investments and software upgrades in creative industries triggered by a stable market environment.

Technological Edge Affinity’s focus on optimized, high-performance tools built on advanced tech stacks like Cloudflare, Ruby, and Python highlights its commitment to innovation, which can be attractive for enterprise clients seeking cutting-edge, efficient design solutions, presenting prospects for enterprise licensing and custom integrations.

Similar companies to Affinity

Affinity Tech Stack

Affinity uses 8 technology products and services including Cloudflare, Cart Functionality, Debian, and more. Explore Affinity's tech stack below.

  • Cloudflare
    Content Management System
  • Cart Functionality
    E-commerce
  • Debian
    Operating Systems
  • Priority Hints
    Performance
  • Ruby
    Programming Languages
  • Python
    Programming Languages
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Affinity's Email Address Formats

Affinity uses at least 1 format(s):
Affinity Email FormatsExamplePercentage
FLast@serif.comJDoe@serif.com
85%
Last@serif.comDoe@serif.com
9%
Last.First@serif.comDoe.John@serif.com
3%
First@serif.comJohn@serif.com
3%

Frequently Asked Questions

What is Affinity's phone number?

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You can contact Affinity's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Affinity's stock symbol?

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Affinity is a publicly traded company; the company's stock symbol is AFBI.

What is Affinity's official website and social media links?

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Affinity's official website is serif.com and has social profiles on LinkedIn.

How much revenue does Affinity generate?

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As of December 2025, Affinity's annual revenue is estimated to be $3M.

What is Affinity's SIC code NAICS code?

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Affinity's SIC code is 5734 - Computer and Computer Software Stores NAICS code is 5112 - Software Publishers.

How many employees does Affinity have currently?

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As of December 2025, Affinity has approximately 83 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Operating Officer - Affinity: C. W.Head Of Communications: J. A.Head Of Human Resources: S. R.. Explore Affinity's employee directory with LeadIQ.

What industry does Affinity belong to?

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Affinity operates in the Software Development industry.

What technology does Affinity use?

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Affinity's tech stack includes CloudflareCart FunctionalityDebianPriority HintsRubyPythonX-XSS-ProtectionX-Content-Type-Options.

What is Affinity's email format?

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Affinity's email format typically follows the pattern of FLast@serif.com. Find more Affinity email formats with LeadIQ.

When was Affinity founded?

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Affinity was founded in 1987.

Affinity

Software DevelopmentEngland, United Kingdom51-200 Employees

Affinity stemmed from a vision to empower designers to produce high quality content in an effective and affordable way. In 10 years, the Affinity suite of creative products for photo editing, graphic design and page layout has become beloved and renowned for delivering powerful experiences for professional designers. This includes offering extremely fast and highly responsive tools which deliver on all the photo and vector editing tasks required by professionals.

Today, more than 3 million users around the world trust Affinity Photo, Designer and Publisher to create everything from complex multi-layered graphics to detailed technical diagrams, art and illustration, logos, mockups, documents, magazines and much more.

Designed for the latest hardware and packed with features to simplify real-life professional workflows, Affinity’s all-inclusive photo editing, graphic design and desktop publishing products serve as a powerful, cost effective and subscription-free solution for photographers and designers requiring versatility and precision.

Their core products — Affinity Designer, Affinity Photo and Affinity Publisher — have been lauded for their lightning-fast performance and seamless cross-platform compatibility across macOS, Windows and iPadOS. To date, Affinity has won a number of industry awards, including an Apple Design Award, Apple App of the Year for Mac and iPad and the Microsoft Application Developer of the Year.

In March 2024, Serif Europe Ltd, developer of Affinity creative software, was acquired by Canva, the world’s only all-in-one visual communication platform.

Canva will continue to invest in the Affinity suite to ensure it not only meets the needs of professional designers, but also enhances their experiences and empowers them to do their best work. Together, Canva and Affinity will be a powerhouse combination built to supercharge the goals of every type of designer.

Section iconCompany Overview

Phone number
Website
serif.com
SIC Code
5734 - Computer and Computer Software Stores
Stock Symbol
AFBI
NAICS Code
5112 - Software Publishers
Founded
1987
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Affinity's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Affinity's revenue is estimated to be in the range of $50M$100M

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