Diverse Sales Team Sertant Capital has recently expanded its sales team with experienced professionals like Mario Villa, Timothy Cline, and John Turck. Leveraging their expertise could open doors to new sales opportunities.

Industry Expertise With a collective team average of 25+ years of industry experience, Sertant Capital stands out as a knowledgeable player in the equipment financing sector. Highlighting this expertise can attract clients seeking a reliable partner.

Key Personnel Strength The addition of Hank Machado as Vice President in Business Development and David L. Lamb as Senior Vice President & CFO brings strategic leadership to Sertant Capital. Utilizing their insights can drive sales growth and market visibility.

Competitive Landscape Analysis Positioned alongside similar companies like Navitas Credit Corp. and American Capital Group, Sertant Capital can differentiate itself by emphasizing its tailored financing solutions and personalized approach to client needs.

Digital Presence Strategy With a tech stack including Shopify, Yoast SEO, and more, Sertant Capital's digital infrastructure is robust. Leveraging these tools in marketing and lead generation efforts can enhance brand visibility and attract potential clients.