Insights

Award-winning leadership Service Foods’ founder Stan Balar has recently been recognized with a prestigious New Zealand Indian Businessman of the Year award, signaling strong leadership and credibility that can be leveraged in strategic partnerships and enterprise sourcing conversations.

National multi-site With nationwide multi-temperature branches and in-house processing and value-add capabilities, Service Foods can offer scalable distribution, flexible logistics, and integrated supply solutions to hospitality chains expanding across regions.

Deloitte endorsement Being recognized on the Deloitte Best Managed Companies list reinforces trust in governance and operational excellence, making it easier to engage potential customers seeking reliable, professionally run distributors.

Mid-market growth Revenue in the 10–25 million range coupled with a sizable employee base positions Service Foods as an attractive mid-market partner for supplier programs, co-branding initiatives, and volume-based pricing opportunities.

Industry fit focus Specialization in hospitality and broad product mix including meat, produce, seafood, and import/value-add divisions aligns with hotel groups, restaurant chains, and contract catering clients seeking a one-stop wholesale partner.

Service Foods Tech Stack

Service Foods uses 8 technology products and services including Tableau, Salesforce, SQL, and more. Explore Service Foods's tech stack below.

  • Tableau
    Business Intelligence
  • Salesforce
    Customer Relationship Management
  • SQL
    Database
  • Hammer.js
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Wow
    Marketing Analytics
  • Cloudflare Bot Management
    Security
  • jQuery Validation Plugin
    Web Tools And Plugins

Service Foods's Email Address Formats

Service Foods uses at least 1 format(s):
Service Foods Email FormatsExamplePercentage
First@servicefoods.co.nzJohn@servicefoods.co.nz
78%
FirstLast@servicefoods.co.nzJohnDoe@servicefoods.co.nz
8%
F.Last@servicefoods.co.nzJ.Doe@servicefoods.co.nz
9%
FirLast@servicefoods.co.nzJohDoe@servicefoods.co.nz
5%

Frequently Asked Questions

What is Service Foods's official website and social media links?

Minus sign iconPlus sign icon
Service Foods's official website is servicefoods.co.nz and has social profiles on LinkedIn.

How much revenue does Service Foods generate?

Minus sign iconPlus sign icon
As of July 2026, Service Foods's annual revenue is estimated to be $10M - $25M.

What is Service Foods's NAICS code?

Minus sign iconPlus sign icon
Service Foods's NAICS code is 42 - Wholesale Trade.

How many employees does Service Foods have currently?

Minus sign iconPlus sign icon
As of July 2026, Service Foods has approximately 245 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Chief Commerical Officer: N. L.Chief Technology Officer And Director: N. B.Head Of It: D. P.. Explore Service Foods's employee directory with LeadIQ.

What industry does Service Foods belong to?

Minus sign iconPlus sign icon
Service Foods operates in the Wholesale industry.

What technology does Service Foods use?

Minus sign iconPlus sign icon
Service Foods's tech stack includes TableauSalesforceSQLHammer.jsSwiperWowCloudflare Bot ManagementjQuery Validation Plugin.

What is Service Foods's email format?

Minus sign iconPlus sign icon
Service Foods's email format typically follows the pattern of First@servicefoods.co.nz. Find more Service Foods email formats with LeadIQ.

When was Service Foods founded?

Minus sign iconPlus sign icon
Service Foods was founded in 1983.
Service Foods logo

Service Foods

WholesaleAuckland, New Zealand201-500 Employees

Service Foods is a wholesale distributor focused on supplying the hospitality trade with a broad range of food products. It operates nationwide through multiple branches that maintain temperature-controlled facilities, including units involved in meat, produce, seafood processing, and value-added/import activities. Fully New Zealand–owned and operated, the company is based in Mangere, in the Auckland region.

Its customers are hospitality operators seeking reliable access to diverse products and integrated storage, processing, and import capabilities to support their operations. In May 2024, it was reported that Service Foods was named to the Deloitte 2023 Best Managed Companies list.

Section iconCompany Overview

NAICS Code
42 - Wholesale Trade
Founded
1983
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Service Foods's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Service Foods's revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.