Insights

Awarded Leadership Service Foods’ founder, Stan Balar, has been recognized with the 2026 New Zealand Indian Businessman of the Year Award, signaling strong leadership and credibility that can be leveraged to open high-trust conversations with potential hospitality and supplier partners.

NZ Owned Advantage 100% NZ owned and operated with nationwide multi-temperature facilities and processing capabilities, presenting opportunities to pitch localized sourcing, fresh and value-added products, and reliable supply for hospitality chains and independent operators seeking domestic partners.

Best Managed Growth Recognition on Deloitte 2023 Best Managed Companies list positions Service Foods as a well-governed, scalable supplier, offering prospects to discuss efficiency, governance, and consistent service levels with large procurement teams.

Hospitality Focus Specialization in supplying the hospitality trade combined with processing and value-add capabilities creates cross-sell opportunities for chefs and operators seeking integrated food distribution, cold chain, and customized product solutions.

Tech Enablement Adoption of modern tools including Salesforce, Azure AI Services and analytics platforms suggests readiness for data-driven partnerships, enabling targeted account-based selling, inventory coordination, and enhanced forecasting for volume deals.

Similar companies to Service Foods

Service Foods Tech Stack

Service Foods uses 8 technology products and services including Microsoft Clarity, Adobe Creative Cloud, Canva, and more. Explore Service Foods's tech stack below.

Service Foods's Email Address Formats

Service Foods uses at least 4 email formats:
Service Foods Email FormatsExamplePercentage
First@servicefoods.co.nzJohn@servicefoods.co.nz
79%
FirstLast@servicefoods.co.nzJohnDoe@servicefoods.co.nz
8%
F.Last@servicefoods.co.nzJ.Doe@servicefoods.co.nz
8%
FirLast@servicefoods.co.nzJohDoe@servicefoods.co.nz
5%

Frequently Asked Questions

What is Service Foods's official website and social media links?

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Service Foods's official website is servicefoods.co.nz and has social profiles on LinkedIn.

How much revenue does Service Foods generate?

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As of August 2026, Service Foods's annual revenue is estimated to be $10M - $25M.

What is Service Foods's NAICS code?

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Service Foods's NAICS code is 42 - Wholesale Trade.

How many employees does Service Foods have currently?

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As of August 2026, Service Foods has approximately 251 employees across 5 continents, including Oceania, Asia and North America. Key team members include Chief Commerical Officer: N. L., Chief Technology Officer And Director: N. B. and Head Of It: D. P. Explore Service Foods's employee directory with LeadIQ.

What industry does Service Foods belong to?

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Service Foods operates in the Wholesale industry.

What technology does Service Foods use?

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Service Foods's tech stack includes Microsoft Clarity, Adobe Creative Cloud, Canva, Salesforce, Google Workspace, Microsoft 365, Azure AI Services and Piwik PRO Core.

What is Service Foods's email format?

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Service Foods's email format typically follows the pattern of First@servicefoods.co.nz. Find more Service Foods email formats with LeadIQ.

When was Service Foods founded?

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Service Foods was founded in 1983.
Service Foods logo

Service Foods

WholesaleAuckland, New Zealand201-500 Employees

Service Foods is a wholesale distributor focused on supplying the hospitality trade with a broad range of food products. It operates nationwide through multiple branches that maintain temperature-controlled facilities, including units involved in meat, produce, seafood processing, and value-added/import activities. Fully New Zealand–owned and operated, the company is based in Mangere, in the Auckland region.

Its customers are hospitality operators seeking reliable access to diverse products and integrated storage, processing, and import capabilities to support their operations. In May 2024, it was reported that Service Foods was named to the Deloitte 2023 Best Managed Companies list.

Section iconCompany Overview

NAICS Code
42 - Wholesale Trade
Founded
1983
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Service Foods's revenue is estimated to be in the range of $10M - $25M

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