Community programs Opportunity to cross-sell maintenance and system upgrades to participants and supporters of the Warm Your Heart program, leveraging goodwill and local trust to upsell installations or service plans.

Home comfort focus Position Service Legends as a premier provider for high-value comfort solutions beyond basic repairs, targeting customers who are willing to invest in energy efficiency, air quality improvements, and reliable 24/7 service.

Residential prime Target homeowners in Des Moines seeking comprehensive heating, cooling, plumbing, indoor air quality, and electrical services, with bundled offerings and preventive maintenance plans to increase lifetime value.

Tech enabled Leverage current tech stack and digital channels (Google Ads, WordPress site, analytics) to identify high-intent inquiries and retarget homeowners for service upgrades, seasonal promotions, and appliance replacements.

Financial potential With reported revenue range in the tens of millions, pursue larger-ticket replacements and heat pump or furnace modernization projects from mid-market households and local property owners seeking reliability and value.