Rebranding for expansion ServiceMagic rebranded to HomeAdvisor, signaling a shift in focus and introducing new products. This rebranding effort could present a sales opportunity to engage clients with innovative solutions tailored to their needs.

Acquisition by IAC Being acquired by IAC, a prominent digital media brand owner, provides ServiceMagic, now HomeAdvisor, with resources and credibility that can be leveraged to attract potential clients looking for established and reliable partners.

TV campaign success The successful TV campaign launched by ServiceMagic, now HomeAdvisor, signifies a strong marketing strategy. This visibility can attract potential clients who have been exposed to the brand and are now more likely to engage with its services.

Robust revenue range With a revenue range of $100M - 1B, ServiceMagic, now HomeAdvisor, demonstrates financial stability and scalability. This financial health can instill confidence in potential clients seeking long-term partnerships.

Market presence among key competitors HomeAdvisor is positioned among key competitors with substantial revenue and employee strength. Leveraging this market presence can open doors for potential collaboration with clients looking for established industry players.