Rebranding for growth ServiceMagic rebranded to HomeAdvisor, signaling new products and a fresh approach. This transition presents an opportunity to target existing and potential customers with innovative solutions.

Acquisition by IAC IAC's acquisition of ServiceMagic in 2004 highlights corporate stability and backing. Leverage this strong ownership background to build credibility and attract clients seeking reliable partners.

Massive TV campaign launch The launch of a significant TV campaign post-rebranding showcases HomeAdvisor's commitment to market visibility. Engage with leads who have seen the campaign to capitalize on the brand's increased presence.

Solid financials and revenue range With reported revenue in the $100M - 1B range, HomeAdvisor demonstrates financial strength and scalability. Position your offerings as valuable investments to businesses aiming for growth and success in partnership.

Competitive landscape insight In a landscape with similarly positioned companies like Thumbtack and HomeAdvisor, differentiate your solutions by emphasizing unique selling points. Highlighting areas where others may lack could sway clients towards your tailored offerings.