Strong regional focus Opportunity to upsell to neighboring Wisconsin markets beyond Oshkosh and Baraboo by presenting scalable restoration services to residences and commercial properties in nearby communities with similar needs.

Insurance collaboration Position ServiceMaster Restore as a preferred insurance partner by highlighting capabilities to work with carriers and streamline claims, creating avenues for referral partnerships and preferred vendor agreements.

Mid-market potential With revenue in the tens of millions and a lean staff profile, target small to mid-size commercial clients and multi-unit residential properties that require reliable disaster recovery and rapid restoration timelines.

Rapid response promise Leverage long-standing local presence and 26+ years of service to emphasize fast mobilization, which can be a differentiator for property managers and businesses with downtime costs.

Cross-sell services Expand offerings to include ancillary services such as cleaning, deodorization, and content restoration for both homes and commercial spaces, increasing revenue per engagement and improving customer lifetime value.