Quality & credential Position the company as QRV certified with IICRC-trained technicians and national recognition within the ServiceMaster network to build trust with potential commercial and residential clients seeking reliable disaster restoration services.

Local expertise Leverage Des Plaines, IL presence and family‑style customer service approach to target nearby residential neighborhoods and small businesses that value responsive, personal service during water or fire damage events.

Growth & scale With annual revenue in the mid‑range and a small employee base, pursue partnerships with neighboring franchises or property managers to win recurring restoration, maintenance, and cleanup contracts in local multi‑unit facilities.

Digital engagement Utilize current tech stack including Google Analytics and Facebook Pixel to run targeted campaigns for disaster preparedness, emergency response plans, and post‑loss cleaning services to capture inbound inquiries.

Service differentiation Emphasize commitment to quality, “get the job done right the first time,” and QRV certification to differentiate from larger competitors, targeting customers who prioritize trust, speed, and workmanship in restoration projects.