SG FILES
Retail Apparel and FashionNew York, United States2-10 Employees
SG FILES partners with fashion and retail brands to ensure that concept development and production reflect a brand's identity and its consumer base. They work within a brand's creative process to add focus, efficiency, and speed to the early design stages and subsequent production. Clients include global names such as H&M, Disney, Gap, Victoria's Secret, and Eileen Fisher, among others. The firm positions itself as a storyteller with a brand-oriented perspective, delivering curated inspiration and strategic direction on color, fabrics, silhouettes, and prints. It identifies consumer profiles, communities, and lifestyles to inform design choices and offers workshops and immersive research experiences. Based in New York, New York, it is a small, specialized operation serving established apparel and fashion brands.