Insights

Strong Market Presence SG Gaming has established a solid footprint in the UK gambling sector, managing over 20,000 gaming machines and delivering industry-leading content and technology solutions, indicating significant opportunities to expand their integrated platform offerings.

Innovative Content Development With a dedicated in-house content team producing popular titles like Rainbow Riches and Money Mad Martians, there is potential to collaborate on new game development or licensing initiatives to enhance customer engagement and attract new operators.

Comprehensive Service Support Their industry-renowned field support with regional technicians and a centralized helpdesk suggests a high value placed on customer service, presenting opportunities to upsell maintenance, remote diagnostics, or system integration services to existing clients.

Recent Strategic Partnerships The extension of their partnership with JenningsBet highlights a focus on strengthening collaborations within the betting and interactive gaming sectors, allowing for cross-promotional campaigns and joint technology innovations targeted at expanding market share.

Technological Platform SG Gaming’s advanced technology suite, including real-time reporting, player tracking, and promotional tools, offers a foundation for developing customized solutions for operators seeking to optimize their cash box performance and improve player retention strategies.

SG Gaming Tech Stack

SG Gaming uses 8 technology products and services including WooCommerce, Mailgun, Twemoji, and more. Explore SG Gaming's tech stack below.

  • WooCommerce
    E-commerce
  • Mailgun
    Email
  • Twemoji
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Slick
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Analytics
    Web Analytics

SG Gaming's Email Address Formats

SG Gaming uses at least 1 format(s):
SG Gaming Email FormatsExamplePercentage
First.Last@sg-gaming.comJohn.Doe@sg-gaming.com
75%
FLast@sg-gaming.comJDoe@sg-gaming.com
18%
F.Last@sg-gaming.comJ.Doe@sg-gaming.com
4%
First@sg-gaming.comJohn@sg-gaming.com
3%

Frequently Asked Questions

Where is SG Gaming's headquarters located?

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SG Gaming's main headquarters is located at London, England United Kingdom. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is SG Gaming's phone number?

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You can contact SG Gaming's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SG Gaming's official website and social media links?

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SG Gaming's official website is sg-gaming.com and has social profiles on LinkedIn.

How much revenue does SG Gaming generate?

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As of December 2025, SG Gaming's annual revenue is estimated to be $928M.

What is SG Gaming's SIC code NAICS code?

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SG Gaming's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 7132 - Gambling Industries.

How many employees does SG Gaming have currently?

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As of December 2025, SG Gaming has approximately 501 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Cio: B. R.Chief Technology Officer: G. P.Chief Technology Officer: G. P.. Explore SG Gaming's employee directory with LeadIQ.

What industry does SG Gaming belong to?

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SG Gaming operates in the Gambling Facilities and Casinos industry.

What technology does SG Gaming use?

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SG Gaming's tech stack includes WooCommerceMailgunTwemojiGoogle Fonts APISlickjQueryPHPGoogle Analytics.

What is SG Gaming's email format?

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SG Gaming's email format typically follows the pattern of First.Last@sg-gaming.com. Find more SG Gaming email formats with LeadIQ.

When was SG Gaming founded?

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SG Gaming was founded in 1968.

SG Gaming

Gambling Facilities and CasinosEngland, United Kingdom501-1000 Employees

SG Gaming, a division of Scientific Games Corporation, was formed following the coming together of The Global Draw and Barcrest and is a leading provider of gaming solutions for the licensed betting office, arcade and bingo sectors in the UK, as well as a content provider for the interactive gaming sector. 

Headquartered in London and with regional offices in Manchester, the business works in partnership with its customers, utilising years of unique industry experience to deliver industry leading content and technology and ultimately help to drive cash box performance for over 20,000 gaming machines across the UK.

SG Gaming has a dedicated in house content development team that are based in our regional offices in Manchester, the team has produced some of the industry’s most well known world-class titles for all our sectors ,including player favourites Rainbow Riches and Money Mad Martians. 

Our strong content offering and innovative technology platform provides our customers with the most competitive gaming machine offer for their players. Our platform offers a comprehensive range of tools to help drive cash box performance, including, real time reporting system, promotional functionality which includes player tracking systems, tournaments and free play as well as remote diagnostics. Our internal teams are set up to support all these functions whether that be through our specialist yield analysis team providing analytical data or our deployment teams who are responsible for the management of all our estate wide downloads to the gaming machines. 

SG Gaming is renowned in the industry for their field based service support, with dedicated technicians based around the UK as well as regionalised depots, we make sure that our engineers can reach all our customer base in only a short amount of time.  We have a dedicated helpdesk that is based in our head office in London that is available 7 days a week.

Section iconCompany Overview

Headquarters
London, England United Kingdom
Phone number
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
7132 - Gambling Industries
Founded
1968
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    SG Gaming's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SG Gaming's revenue is estimated to be in the range of $1M$10M

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