Strong Industry Presence As the only AFRC in the continental United States, Shades of Green holds a unique position in the hospitality sector, appealing specifically to military personnel and their families, which creates opportunities for tailored marketing and exclusive partnerships.

Recent Acquisition Potential Being acquired by S&P Global in late 2022 indicates an increased focus on sustainable and strategic growth, opening avenues for collaboration with organizations focused on sustainable finance, eco-friendly initiatives, and government contracts.

Focus on Sustainability The company's recent partnership with Globe Studios to develop community green spaces highlights a commitment to environmental initiatives, suggesting potential opportunities to promote eco-conscious tourism services or green facility upgrades.

Established Revenue Base Generating between 50 to 100 million dollars in revenue with a growing digital presence, there is scope to expand premium service offerings, loyalty programs, or technology-based enhancements for improved guest experience.

Technology Integration Utilizing advanced tech stacks such as AWS, Nginx, and New Relic signifies a modernized infrastructure that supports scalable digital marketing, analytics, and operational efficiencies, ideal for partnerships offering innovative tech solutions or digital marketing services.