Niche Market Focus Shahnawaz Food serves the Pakistani and Indian communities with a dedicated presence since 1995, creating opportunities to expand within ethnic grocery suppliers, specialty food distributors, and cultural markets seeking authentic cuisine products.

Product Line Expansion With their introduction of frozen foods in 2009, there is potential to further develop and diversify the product range, including ready-to-eat meal kits, catering to convenience-focused consumers and retail chains looking for authentic Asian cuisine options.

Regional Presence Operating from New Jersey and being the pioneer of an authentic Pakistani banquet in the Northeast positions the company for regional growth strategies, especially through partnerships with local grocery stores and event venues seeking authentic cultural offerings.

Growth Potential With annual revenues estimated between one and ten million dollars and a modest team size, there are opportunities to scale operations, increase sales channels, and enter new markets, particularly in the growing ethnic food segment in the US.

Digital Outreach A strong online presence via their website suggests scope for enhanced digital marketing, e-commerce expansion, and engagement with diaspora communities through targeted social media campaigns to boost brand recognition and sales.