Growing Brand Acquisition Since being acquired by King’s Hawaiian in early 2022, Shaka Tea has gained substantial resources and market presence, creating opportunities to expand distribution channels and retail partnerships both within Hawaii and nationally.

Expanding Online Presence Recent investments in digital marketing staff and a new website indicate a focus on strengthening e-commerce and direct-to-consumer sales, presenting opportunities to develop targeted digital campaigns and partnership programs.

Health & Sustainability Appeal Shaka Tea's emphasis on organic, plant-based, and non-GMO herbal teas aligned with sustainability trends makes it an attractive partner for health-conscious retailers, wellness brands, and eco-friendly stores seeking authentic, local products.

Innovative Product Line With a focus on unique Hawaiian herbal flavors and zero-sugar options, Shaka Tea offers distinctive products that can be positioned as premium, craft, or niche beverages suitable for specialty grocery chains, cafes, or health-focused retailers.

Engagement through Community Partnerships with local organizations and community initiatives highlight the company’s grassroots approach, which can be leveraged to build brand stories and create events or promotional campaigns that resonate with local and health-oriented audiences.