Brand Recognition Shalimar Paints has been recognized as the Most Trusted Brand of India for 2025-26, highlighting its strong consumer loyalty and brand equity. This trust position offers an excellent foundation for upselling premium or new product lines to existing customers and expanding into premium segments.

New Product Launches The launch of innovative products like Smart Bharat 2-in-1 Paint and the Mela Series demonstrates Shalimar's focus on affordable, high-quality solutions. There is an opportunity to collaborate on promotional campaigns or supply specific product categories aligned with these innovations.

Strategic Partnerships Shalimar Paints has partnered with Mumbai Indians for IPL sponsorship, signaling a strategic move to boost brand visibility among a large, diverse audience. This creates potential sales avenues through sports-related promotions, merchandise sponsorships, and event-driven marketing.

Market Expansion With revenues estimated between 100M to 250M and a recent focus on innovative, consumer-friendly product lines, there is significant potential to expand distribution channels, target tier 2 and tier 3 cities, and penetrate new home improvement and construction markets.

Financial Growth Backed by a funding of 36 million dollars and a healthy revenue stream, Shalimar Paints is positioned to invest in new sales channels, technological upgrades, and marketing strategies, providing opportunities for partners to align with their growth initiatives and technological advancements.