Trusted Legacy Shalimar Paints is India’s oldest and iconic paint brand with a century-long heritage, presenting a credible platform for premium product pitches to traditional and enterprise customers seeking reliability and long-term relationships.

Premium Exterior Recent launch of Xtra Tough Hi-Sheen premium exterior emulsion signals an opportunity to target large-scale construction firms, townships, and government projects that require durable, high-end finishes and enhanced weather protection.

Strategic Partnerships Brand partnerships such as the Official Paint Partner deal with Mumbai Indians for IPL 2025 highlight a propensity for high-visibility campaigns that can be leveraged to propose co-branding, sponsored projects, and channel marketing collaborations with retailers and builders.

Trusted Brand Recognition as Most Trusted Brand of India for 2025–26 creates a compelling case to pitch value-oriented, high-margin coatings to distributors and retailers who prioritize trusted suppliers and consumer confidence in premium segments.

Accessible Innovation launches such as Smart Bharat 2-in-1 Paint and Mela Series indicate a focus on affordable yet high-quality solutions, presenting cross-sell and up-sell opportunities to mass-market homeowners, paint contractors, and channel partners seeking affordable excellence.