Growth opportunities With a Chattanooga flagship property and direct access to the convention center, there is potential to upsell meeting packages, corporate events, and affiliations with regional associations seeking convenient, high-end venues.

Strategic partnerships Leverage Marriott affiliations and proximity to tourism hotspots to propose bundled experiences with local attractions, airport transfers, and group travel programs for corporate clients and incentive groups.

Digital enablement Utilize the tech stack including Drupal, Pardot and New Relic to drive targeted marketing campaigns, improve lead capture for event inquiries, and personalize offers based on guest behavior and booking patterns.

Operational scale As a mid-sized hotel with 343 rooms and 10,000 sq ft of event space, there is room to propose multi-property or regional RFP collaborations for larger corporate events or city-wide conferences.

Market positioning Highlight unique advantages such as direct convention center connection and central downtown location to win bids against competitors by emphasizing seamless logistics, accessibility, and proximity to key Tennessee attractions.