Media Innovation Shanghai Daily has a strong history of technological innovation in journalism, being the first full-color English daily on the Chinese mainland and expanding to multiple digital platforms including Kindle, iPhone, iPad, Blackberry, and Windows apps. This indicates an openness to adopting new media formats and digital advertising opportunities.

Market Reach As a leading English-language newspaper focused on Shanghai and China, Shanghai Daily attracts an international readership, providing a valuable platform for global brands and organizations seeking to reach expatriates, tourists, and international business communities in China.

Growth Initiatives Recent investments in assets, manufacturing, and research partnerships totaling over $500 million demonstrate Shanghai Daily’s commitment to expanding its influence and content capabilities, which could translate into opportunities for integrated marketing, sponsored content, and partnership collaborations.

Digital Engagement With active websites and mobile apps, Shanghai Daily offers digital advertising channels and data-driven marketing prospects through platforms like Google Analytics, allowing targeted campaigns aimed at their engaged online audience.

Community Focus The launch of initiatives such as 'Go Shanghai!' and the support for local culture and social development projects position Shanghai Daily as a community-oriented platform, providing opportunities for brands aligned with social responsibility and local engagement initiatives seeking partnership and visibility.