Sustainability & Local Sourcing Capitalizing on their US-made, locally sourced materials within a 100-mile radius can open conversations about sustainability, traceability, and premium quality for school district procurement and parent-teacher associations seeking responsible suppliers.

Niche Market Fit As the original die-cut notepad company in education, Shapes Etc. has a unique value proposition for custom educational materials, lesson aids, and classroom decor—opportunities exist in replacing generic alternatives with customized, speed-to-delivery products.

SMB Focus With a small team and a woman-owned, locally rooted operation, there is potential to position as a highly responsive, high-touch supplier for small-to-mid-sized school districts, independent schools, and homeschool networks seeking reliable partners.

Digital Presence Leverage their Shopify-backed storefront and existing digital marketing tools (Facebook Pixel, Google Analytics, Prebid) to target niche educators, PTA groups, and local districts with tailored product bundles and time-saving classroom kits.

Collaborative Product Development Their customer-driven approach and artwork by Susan DeMuth can be monetized through co-creation programs, limited runs, and exclusive classroom kits, inviting districts to influence future designs and secure repeat custom.