Human-centered AI Leverage SMS’s unique blend of storytelling and AI to offer CX and EX research services to organizations aiming to understand the WHY behind experiences. Position as a differentiator from metrics-driven approaches to attract brands seeking deeper human insights.

SEEQ Platform Target mid-market and enterprise clients seeking scalable qualitative insights. Emphasize the SEEQ Platform as a repeatable, story-driven research solution that pairs narrative data with ethical AI for sustainable experience improvements.

Caregiving & Work Capitalize on care-focused research partnerships (caregivers balancing work) to pitch employee experience and customer experience studies for employers with hybrid or remote workforces, health benefits optimization, or caregiver support programs.

Partnership Traction Highlight recent collaborations with Genworth, CareScout, Tolleston, and VA250 to showcase proven demand and case-study potential. Use these references to pursue similar financial services, healthcare, education, and public-sector clients.

Global Expansion Note geographic and capability growth since 2020, including office expansion and digital platform enhancements. Position SMS to potential buyers seeking global or cross-market insights and nimble, small-team delivery with senior domain expertise.