Growing Market Niche Shason Inc operates in the retail art supplies sector, indicating opportunities to target creative professionals, educators, and hobbyists who frequently purchase art-related products. Expanding product offerings or exclusive partnerships could attract a broader customer base.

Digital Engagement The company's use of platforms like Twitter and Google Plus suggests an emphasis on online marketing strategies. There is potential to enhance social media campaigns and e-commerce capabilities to boost sales and visibility in a competitive online marketplace.

Financial Scalability With revenue under one million dollars, Shason Inc is in a growth phase. Providing scalable supply chain solutions, inventory management, and cost-effective sales tools could help accelerate their revenue growth and expand market share.

Technology Adoption The adoption of diverse technologies such as MySQL, PHP, and MooTools indicates a digitally infrastructure that may be optimized further for customer engagement, loyalty programs, and personalized marketing efforts to increase sales conversions.

Competitive Positioning Compared to larger competitors like Alibaba and Global Sources, Shason Inc can leverage its local New York presence to develop targeted, high-end art supply collections and exclusive collaborations, creating differentiation and new sales channels.