Market Expansion Shasta Pools has recently expanded its product offerings by launching fiberglass pools for the Phoenix-area market, indicating an opportunity to promote complementary premium accessories and related backyard enhancements to a customer base seeking modern pool options.

Safety Focus The company’s emphasis on pool safety features presents a sales opportunity for accessories, safety equipment, and smart home integrations that enhance safety and security for homeowners investing in new pools.

Customer Engagement Established since 1966 with a reputation for customer care and prompt service, Shasta Pools has a loyal customer base that can be targeted for maintenance services, upgrades, and seasonal offerings to maximize lifetime value.

Digital Presence Utilizing tools like Hotjar and SEO strategies, Shasta Pools demonstrates engagement with online marketing and customer insights, creating channels for targeted digital campaigns for new products and financing options.

Financial Size With revenue estimated between $50 million to $100 million, there is a significant market size for suppliers of high-quality pool components, equipment, and premium backyard furnishing solutions to support their growth.