NFL-ready turf Shaw Sports Turf has recently launched the Forge Series, NFL-approved turf systems that meet new NFL testing standards. This presents a direct sales opportunity to NFL teams, venues, and contractors upgrading or renewing stadium fields seeking compliance and consistent performance.

CFP partnership Being named Official Synthetic Turf Provider of the College Football Playoff for a second consecutive year signals strong validation and exposure in high-profile college football markets. Target NCAA programs, bowl organizers, and athletic facilities seeking premium, stable turf partners.

Strategic partnerships Enhanced partnerships with industry associations like the American Baseball Coaches Association and collaboration with Campus Recreation magazines indicate ongoing access to decision-makers in baseball and campus recreation. Leverage these networks to pitch multi-sport turf solutions for universities, athletic departments, and recreation complexes.

High-impact installations A track record of over 4,000 installations with no fiber failures and flagship venues (professional teams and large universities) demonstrates reliability and performance. Use case studies and reference-ready materials to pursue new stadiums, arenas, and public facilities seeking durable, low-maintenance turf systems.

Growth and reach Revenue scale and mid-market employee base position Shaw as a strong partner for mid-to-large facilities, arenas, and municipal projects. Pursue expansion into new markets via athletic departments, K-12 and higher education campuses, and multi-sport complexes that require scalable, NFL-grade or premium turf solutions.