Partnership Opportunities Shawnee Mountain Ski Area has a history of successful partnerships, such as the collaboration with Zoll Medical Corporation for the AED awareness ski day. Exploring similar partnerships in the healthcare or sports industries could present sales opportunities for equipment, services, or events.

Expansion into Military Services The launch of Military Appreciation Weekend by Shawnee Mountain Ski Area demonstrates a commitment to honoring and supporting the military community. This initiative could open up sales avenues for companies offering military-related products or services, providing a platform to engage with a patriotic customer base.

New Personnel Hiring The recent hiring of Mike Lewis as the head football coach indicates a focus on strengthening sports programming at Shawnee Mountain. This presents a sales opportunity for businesses offering sports equipment, team apparel, training services, or event sponsorships aimed at recreational or competitive athletes in the area.

Targeted Marketing Campaigns Shawnee Mountain Ski Area's positioning as a family-friendly and beginner-friendly resort underscores the potential for sales through targeted marketing campaigns. Companies specializing in family vacation package deals, ski gear rentals, ski lessons, or other family-oriented products can capitalize on this market positioning for increased sales.

Hospitality Sector Engagement Given Shawnee Mountain's emphasis on exceptional services and hospitality, there are opportunities for businesses in the hospitality sector to collaborate and provide premium services to visitors. Sales prospects may include partnerships with local hotels, restaurants, transportation services, or leisure activity providers to enhance the overall guest experience.