Sustainability Partnerships Shaw’s and Star Market have formed strategic partnerships with organizations like Barbershop Books and Instacart, indicating a commitment to sustainability and community engagement. Leveraging these partnerships can open doors for joint promotional activities and eco-conscious marketing strategies.

Award Recognition The recent Women MAKE Award received by Shaw’s, Inc. highlights the company's dedication to empowering women in the industry. This recognition can be utilized as a testament to the company's values and inclusivity, enhancing brand reputation and potentially attracting customers who align with these values.

Expansion Investments Investments in expanding facilities, such as the $42 million modernization project in Decatur, Illinois, showcase Shaw’s and Star Market's commitment to growth. Sales professionals can leverage this information to target B2B sales opportunities with suppliers or service providers involved in such expansions.

Climate Leadership Sponsorship Being recognized as a sponsor of Mass Save's Mass Save Climate Leaders program positions Shaw’s, Inc. as a leader in environmental initiatives. Sales teams can leverage this association to appeal to environmentally conscious consumers and businesses seeking to partner with eco-friendly brands.

Market Positioning With a strong presence in New England and a history dating back to 1860, Shaw’s and Star Market have a competitive edge in the local market. Sales professionals can use this heritage and regional dominance to build loyalty among customers, emphasizing a connection to tradition and community values.