Strong Market Presence With over 160 years of history and 16 retail locations across Ireland and recent expansion into international markets like the United States, Shaws demonstrates a robust and growing retail footprint, indicating ongoing opportunities for targeted promotional campaigns and product collaborations.

Customer Loyalty Focus As a family-run business emphasizing community ties and lasting relationships, Shaws presents opportunities for personalized marketing, loyalty programs, and customer engagement initiatives to strengthen brand loyalty and increase repeat sales.

Diverse Product Range Offering a wide array of products including fashion, footwear, jewelry, and beauty, Shaws is well-positioned to cross-sell and bundle offerings, presenting sales opportunities across multiple categories to upsurge basket size and customer lifetime value.

Digital and Tech Adoption Utilizing advanced tools like Google Ads Conversion Tracking, Shop Pay, and Goober, Shaws signals openness to digital marketing and e-commerce enhancements, creating avenues for expanding online sales channels and targeted digital advertising partnerships.

Expansion and Investment Recent investments in new store openings and significant asset development reflect growth momentum, providing opportunities to introduce new product lines, promotional campaigns, and retail technologies aimed at capturing increased foot traffic and market share.